The Snapchat New Year Programme 2026 is expected to bring fresh opportunities for creators and regular users on the platform. Every year, Snapchat New Year Programme 2026 By 369 Snapchat introduces special features, events, and creator-focused initiatives during the New Year season. These programmes aim to increase engagement and encourage creative storytelling. The 2026 edition is designed to be more interactive and rewarding.
One of the main goals of the New Year Programme is to highlight original content. Snapchat encourages users to share creative snaps, short videos, and festive moments. The platform focuses on authenticity rather than heavily edited content. This helps users feel more connected during the New Year celebrations.
Creators play an important role in the Snapchat New Year Programme 2026. Active creators may receive increased visibility through recommendations and featured sections. This allows emerging creators to reach new audiences easily. Consistent posting during this period often leads to noticeable growth.
The programme is also expected to include special lenses, filters, and effects. New Year-themed AR lenses make snaps more engaging and fun. These features help users express celebrations in a creative way. Interactive effects usually attract higher views and shares.
Snapchat often supports creators through challenges and campaigns during New Year events. These challenges motivate users to participate and stay active on the platform. Completing tasks or sharing themed content may unlock rewards. This keeps the community engaged throughout the celebration period.
Snapchat New Year Programme 2026 By 369
The College Snap Star Program is a special nationwide initiative by Snapchat Inc. India designed exclusively for college students. This program aims to discover and nurture young creators by giving them a platform to showcase their creativity through Snapchat Spotlight videos. It is open to students from all academic backgrounds and does not require any prior experience in content creation.
The competition is hosted on the Unstop platform and allows students to participate individually. With a growing number of registrations, this program has already attracted thousands of aspiring creators across India.
Registration Process
To participate, students must register online before the deadline. The registration is simple and requires basic details such as student status and location. Once registered, participants become eligible to submit their content for evaluation.
The registration deadline, as shown in the images, is 10 January 2026 at 6:00 PM IST. Missing this deadline means you won’t be able to take part in the challenge, so early registration is highly recommended.
Stage 1: The Snap Challenge (Main Submission Phase)
After registration, participants enter The Snap Challenge, which is the core stage of the program. In this stage, students must create and upload Snapchat Spotlight videos.
Each participant must submit:
- At least 1 Spotlight video
- A maximum of 5 Spotlight videos
These videos should reflect creativity, originality, and strong storytelling. There is no restriction on the genre, allowing creators to experiment with humor, lifestyle, education, motivation, or any innovative format.
This stage runs from 10 December 2025 to 10 January 2026 (11:59 PM IST) and remains live throughout this period.
Rewards and Prizes
The program offers an impressive prize pool worth ₹2.5 Lakhs, distributed among top-performing creators.
Top 3 Participants receive:
- Exclusive Snapchat Goodie Bag
- Invitation to Snapchat events and creator experiences
- Fast-track opportunity to become a Snap Star
- Official Certificate of Achievement from Snapchat India
- ₹5,000 Amazon Gift Voucher
Top 50 Participants receive:
- Official Certificate of Achievement from Snapchat India
- ₹5,000 Amazon Gift Voucher
All Participants receive:
- Participation Certificate
These rewards make the program valuable not only financially but also for long-term creator growth.
Eligibility Criteria
To ensure fair participation, Snapchat has defined simple eligibility rules:
- Must be a full-time undergraduate or postgraduate student
- Must be based in India
- Must be 16 years or older at the time of registration
- Open to all academic streams
- No creative or technical background is required
This makes the program accessible to anyone with a smartphone and creativity.
Why This Program Matters
The College Snap Star Program is more than just a competition—it is a launchpad for students who dream of becoming digital creators. Snapchat offers visibility, recognition, and professional exposure that can help participants build a strong creator identity.
For many students, this program can be the first step toward becoming an official Snap Star, gaining followers, brand recognition, and future monetization opportunities.
Another important aspect of the New Year Programme is community safety. Snapchat promotes positive and responsible content sharing. Guidelines are clearly communicated to ensure a safe environment. This helps maintain trust among users and advertisers.
Mobile performance and app stability are also improved during major events like the New Year Programme. Snapchat optimizes features to handle high user activity. This ensures smooth uploading, viewing, and interaction. A stable experience is important during peak usage times.
The programme is especially useful for young creators and students. It gives them a chance to experiment with content and understand audience behavior. Learning how trends work during big events is valuable. These skills can be useful for long-term content creation.
Snapchat New Year initiatives also strengthen connections between friends and communities. Shared celebrations, streaks, and interactive snaps create memorable experiences. Users feel more involved when platforms support festive engagement. This emotional connection increases platform loyalty.
Overall, the Snapchat New Year Programme 2026 focuses on creativity, engagement, and community growth. It offers users new tools, exposure, and festive experiences. For creators and regular users alike, it is a positive way to start the new year on Snapchat. The programme reflects how social platforms continue to evolve with user needs.
